Active in Liga MX

Guillermo Martínez

Attacker #9
Age 30 years
Nationality Mexico
Market Value €2M

Career

No transfer history

Guillermo Martínez serves as UNAM Pumas' Bronze-tier Sniper. Since joining the club, the 31-year-old Mexican striker has heavily utilised his towering 1.90m frame to unsettle defensive lines, relying on his sheer physicality to make an undeniable impact in the final third.

The underlying metrics thoroughly validate his natural eye for goal in the top flight. Featuring in 21 matches and logging well over 1,100 minutes of action, he has found the back of the net six times this campaign—earning him the SILVER BOOT for his consistent scoring contributions. While the forward is currently going through a quiet spell and searching for his rhythm, his exceptional Workrate remains the primary headline of his game. He brings a truly tireless engine to the attacking frontline, constantly pressing defenders and making himself a nuisance, which provides his side with immense value even when the finishing touch temporarily dries up.

Holding a stable market valuation of €2M, the veteran target man remains a valuable asset for his squad. His pure physical dominance and proven track record ensure his stock stays resilient as he works his way back into top goalscoring form.

Player Rating

Guillermo Martínez Ayala
75
Rating
93
hot streak
Form
⚡ Skills 60
🎯 Clutch 53
🎨 Style 60
📊 Ability 58
💰 Premium
🎚️ ●○○
Attacker

Archetypes earned from what we've seen this season.

Scout Report

Our breakdown of how this player plays, built from this season's match data.

Guillermo Martínez Ayala is a above average SILVER BOOT for U.N.A.M. - Pumas. Evidence: 27% Goal Frequency.

Player DNA

Are they a specialist or an all-rounder? The shape tells the story.

A specialist who excels in Workrate (77/100) but has room to grow in Passing.

Physical profile: Tall For Position, Physically Strong.

Guillermo Martínez Ayala Traits

Percentile rankings show how a player compares to others. 90% means they rank higher than 90% of comparable players.

vs Attackers

Height 98%
Weight 99%
Experience 80%

vs Liga MX

Height 96%
Weight 100%
Experience 82%

Traits

GIANT

Player DNA

Five dimensions that show what kind of player they are

Dribbling: 41 - Ability to beat defenders with close control and skill moves Shooting: 63 - Clinical finishing, shot accuracy, and conversion rate Defense: 39 - Winning duels, tackles, interceptions, and blocks Workrate: 77 - Engine and intensity - total duels and physical commitment Passing: 22 - Vision, key passes, and ability to create chances
Dribbling
Shooting
Defense
Workrate
Passing
Dribbling 41
Shooting 63
Defense 39
Workrate 77
Passing 22
Key Strength 77 Workrate
Area to Watch 22 Passing

Match Stats

Match-by-match record for Guillermo Martínez Ayala this season

Date Fixture League Mins Rating G A FM Score Venue
Apr 25, 2026 CF Pachuca 0-2 U.N.A.M. - Pumas Liga MX 39' 6.7 - - 55 Estadio Miguel Hidalgo
Apr 22, 2026 U.N.A.M. - Pumas 4-2 FC Juarez Liga MX 101' 8.3 2 - 90 Estadio Olimpico Universitario
Apr 18, 2026 Atletico San Luis 0-2 U.N.A.M. - Pumas Liga MX 23' 6.3 0 0 39 Estadio Alfonso Lastras
Apr 12, 2026 U.N.A.M. - Pumas 3-1 Mazatlán Liga MX 36' 7.9 1 0 56 Estadio Olimpico Universitario
Apr 06, 2026 Guadalajara Chivas 2-2 U.N.A.M. - Pumas Liga MX 0' - 0 0 84 Estadio Akron
Mar 22, 2026 U.N.A.M. - Pumas 1-0 Club America Liga MX 90' 7.3 0 0 42 Estadio Olimpico Universitario
Mar 15, 2026 U.N.A.M. - Pumas 2-2 Cruz Azul Liga MX 36' 7.9 0 0 81 Estadio Olimpico Universitario
Mar 07, 2026 Necaxa 0-1 U.N.A.M. - Pumas Liga MX 12' 7.3 1 0 25 Estadio Victoria
Mar 04, 2026 U.N.A.M. - Pumas 2-3 Toluca Liga MX 15' 6.6 0 0 77 Estadio Olimpico Universitario
Feb 28, 2026 Club Tijuana 1-1 U.N.A.M. - Pumas Liga MX 25' 6.3 0 0 31 Estadio Caliente
Feb 22, 2026 U.N.A.M. - Pumas 2-0 Monterrey Liga MX 25' 6.2 0 0 33 Estadio Olimpico Universitario
Feb 14, 2026 Puebla 2-3 U.N.A.M. - Pumas Liga MX 77' 7.2 1 0 86 Estadio Cuauhtemoc
Feb 08, 2026 Atlas 2-2 U.N.A.M. - Pumas Liga MX 8' 6.5 0 0 74 Estadio Jalisco
Jan 31, 2026 U.N.A.M. - Pumas 4-0 Santos Laguna Liga MX 34' 6.3 0 0 39 Estadio Olimpico Universitario
Jan 18, 2026 U.N.A.M. - Pumas 1-1 Leon Liga MX 13' 6.7 0 0 37 Estadio Olimpico Universitario

Player Market Value

Track Guillermo Martínez Ayala's transfer value changes and career value history

Current Value €1.8M
Peak Value €3.0M (Q4'23)
€3.0M €1.5M €0
Q1'15 Q4'15 Q3'16 Q2'17 Q2'18 Q2'20 Q4'20 Q2'21 Q4'21 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q4'23 Q4'23 Q2'24 Q4'24 Q4'24 Q1'25 Q2'25 Q4'25