Active in Liga MX
Guillermo Martínez
Attacker #9
Age 30 years
Nationality Mexico
Market Value €2M
Career
No transfer history
Scout Report
Our breakdown of how this player plays, built from this season's match data.
Guillermo Martínez Ayala is a above average SILVER BOOT for U.N.A.M. - Pumas. Evidence: 27% Goal Frequency.
Player DNA
Are they a specialist or an all-rounder? The shape tells the story.
A specialist who excels in Workrate (77/100) but has room to grow in Passing.
Physical profile: Tall For Position, Physically Strong.
Guillermo Martínez Ayala Traits
Percentile rankings show how a player compares to others. 90% means they rank higher than 90% of comparable players.
vs Attackers
Height 98%
Weight 99%
Experience 80%
vs Liga MX
Height 96%
Weight 100%
Experience 82%
Traits
GIANT
Player DNA
Five dimensions that show what kind of player they are
Dribbling 41
Shooting 63
Defense 39
Workrate 77
Passing 22
Key Strength 77 Workrate
Area to Watch 22 Passing
Match Stats
Match-by-match record for Guillermo Martínez Ayala this season
| Date | Fixture | Mins | Rating | G | A | FM Score |
|---|---|---|---|---|---|---|
| Apr 25, 2026 | CF Pachuca 0-2 U.N.A.M. - Pumas | 39' | 6.7 | - | - | 55 |
| Apr 22, 2026 | U.N.A.M. - Pumas 4-2 FC Juarez | 101' | 8.3 | 2 | - | 90 |
| Apr 18, 2026 | Atletico San Luis 0-2 U.N.A.M. - Pumas | 23' | 6.3 | 0 | 0 | 39 |
| Apr 12, 2026 | U.N.A.M. - Pumas 3-1 Mazatlán | 36' | 7.9 | 1 | 0 | 56 |
| Apr 06, 2026 | Guadalajara Chivas 2-2 U.N.A.M. - Pumas | 0' | - | 0 | 0 | 84 |
| Mar 22, 2026 | U.N.A.M. - Pumas 1-0 Club America | 90' | 7.3 | 0 | 0 | 42 |
| Mar 15, 2026 | U.N.A.M. - Pumas 2-2 Cruz Azul | 36' | 7.9 | 0 | 0 | 81 |
| Mar 07, 2026 | Necaxa 0-1 U.N.A.M. - Pumas | 12' | 7.3 | 1 | 0 | 25 |
| Mar 04, 2026 | U.N.A.M. - Pumas 2-3 Toluca | 15' | 6.6 | 0 | 0 | 77 |
| Feb 28, 2026 | Club Tijuana 1-1 U.N.A.M. - Pumas | 25' | 6.3 | 0 | 0 | 31 |
| Feb 22, 2026 | U.N.A.M. - Pumas 2-0 Monterrey | 25' | 6.2 | 0 | 0 | 33 |
| Feb 14, 2026 | Puebla 2-3 U.N.A.M. - Pumas | 77' | 7.2 | 1 | 0 | 86 |
| Feb 08, 2026 | Atlas 2-2 U.N.A.M. - Pumas | 8' | 6.5 | 0 | 0 | 74 |
| Jan 31, 2026 | U.N.A.M. - Pumas 4-0 Santos Laguna | 34' | 6.3 | 0 | 0 | 39 |
| Jan 18, 2026 | U.N.A.M. - Pumas 1-1 Leon | 13' | 6.7 | 0 | 0 | 37 |
| Date | Fixture | FM Score |
|---|---|---|
| May 11, 2026 | U.N.A.M. - Pumas vs Club America | 71 |
Player Market Value
Track Guillermo Martínez Ayala's transfer value changes and career value history
Current Value €1.8M
Peak Value €3.0M (Q4'23)
€3.0M €1.5M €0
Q1'15 Q4'15 Q3'16 Q2'17 Q2'18 Q2'20 Q4'20 Q2'21 Q4'21 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q4'23 Q4'23 Q2'24 Q4'24 Q4'24 Q1'25 Q2'25 Q4'25
Guillermo Martínez serves as UNAM Pumas' Bronze-tier Sniper. Since joining the club, the 31-year-old Mexican striker has heavily utilised his towering 1.90m frame to unsettle defensive lines, relying on his sheer physicality to make an undeniable impact in the final third.
The underlying metrics thoroughly validate his natural eye for goal in the top flight. Featuring in 21 matches and logging well over 1,100 minutes of action, he has found the back of the net six times this campaign—earning him the SILVER BOOT for his consistent scoring contributions. While the forward is currently going through a quiet spell and searching for his rhythm, his exceptional Workrate remains the primary headline of his game. He brings a truly tireless engine to the attacking frontline, constantly pressing defenders and making himself a nuisance, which provides his side with immense value even when the finishing touch temporarily dries up.
Holding a stable market valuation of €2M, the veteran target man remains a valuable asset for his squad. His pure physical dominance and proven track record ensure his stock stays resilient as he works his way back into top goalscoring form.